Tuesday, August 25th @ 12 PM (ET) – 13:00 Hrs (CHILE)| Register Now!
It’s a bitter pill for some marketers to swallow, but the truth is that mass marketing has lost its ability to influence! Take a look at these numbers: 86% people skip TV ads, 91% unsubscribe from emails, 44% of direct mail is never opened and 200M consumers are in the Do Not Call list!
Today, technology has created what we can call a consumer democracy! Every single consumer has several different online channels to research a product and make a purchase. In such a scenario, marketers are forced to look past old-style, one-size-fits-all mass marketing methods, to holistic, data-driven ones, where they can speak to their customers individually, or in smaller groups. This focussed marketing approach is called Inbound Marketing, and if leveraged properly, a brand can easily use it to nurture its customers through each phase of the buying cycle, and ultimately convert them to qualified customers.
In WSIs upcoming webinar Inbound Marketing: A Step-By-Step Case Study on Tuesday, August 25th at 12 PM (ET) – 13:00 Hrs (CHILE), my colleague and Digital Marketing Consultant, Chuck Bankoff, will share a real life Inbound Marketing case study to show you how you can easily follow this concept for your business. To improve your understanding of the concept, and apply it to your business, we invite you to register for this webinar by clicking here.
I hope to see you on August 25th!
María Teresa Bascuñán