Lincoln & Mazda of Olympia retains WSI as their Trusted Digital Advisor for SEO & PPC

Lincoln & Mazda of Olympia retains WSI as their Trusted Digital Advisor for SEO & PPC

María Teresa Bascuñán - Viernes, Febrero 24, 2017

Lincoln & Mazda of Olympia is new and used car dealership serving the greater Olympia and Tacoma area. Conveniently located in the Olympia Auto Mall, this dealership has trusted their SEO and Paid Advertising campaigns to WSI since August of 2014.

For 2 years following their initial engagement, the website continued to improve in search ranking and the PPC campaigns evolved with the website content improvements to offer a maximum conversion rate at a significantly reduced cost per click over previous campaign years.

Due to some unexpected changes with their platform and hosting provider, Lincoln & Mazda of Olympia were required to move their extensive new and used car website and inventory to a new platform in July of 2016. The move was extremely disruptive to their online presence. They dropped significantly in ranking and their paid advertising campaigns suffered as a result.

WSI came to the rescue with a plan to correct the technical issues surrounding the move. Proper redirects were implemented, broken links corrected, and most of the blog articles were restored including the links to their offsite properties (Facebook, Twitter, Google+, WordPress, Blogger, and Tumblr).

In addition to adjusting the optimization on their prime website pages for the best keyword phrases:

                  new cars

                  used cars

                  car dealership

                  car repair

                  vehicle financing

 

WSI built and optimized some new pages to help searchers find the online Lincoln & Mazda new and used car inventory by vehicle type:

Our Vehicles

Sedans

Convertibles

Hatchbacks

Minivans

SUVs

Trucks

Cars Under $10K

New Car Specials

Used Car Specials­

The Lincoln Line Up

The Mazda Line Up

 

PPC campaigns were all adjusted to take advantage of the new pages and blogging will resume next month to promote these new keywords and pages going forward. New conversion goals have been added and the results are already amazing. January alone showed a 22% increase in Overall Traffic, a 32% increase in Organic Traffic, and 25% increase in Paid Traffic. Conversions were up 30%, 44%, and 26% respectively.

With over 1,000 offices in 81 countries around the globe, WSI provides digital marketing services on a scale that most local providers just cannot match. Born in 1995, at the birth of the Internet, we have always been, and always will be, an entirely digital marketing agency. 

This post originally appeared: http://www.wsicybersmart.com/lincoln-mazda-olympia-retains-wsi-trusted-digital-advisor-seo-ppc/

 

Comentarios

Comments are closed.

NUESTROS ALIADOS CORPORATIVOS

Corporate Partner Logos

PERMANEZCA CONECTADO

© Copyright 2015 WSI. All rights reserved. We are an independently owned and operated WSI Franchise.